Overview
Our client is one of the most best known luxury retail names in the Middle East region who specialise in luxury watches, writing instruments, accessories and eye wear. With a legacy of more than 30 years in region, the firm is top of the mind recall for customers when it comes to luxury. Due to growth, the company are now looking to recruit an Assistant Marketing Manager for their eyewear division based in Dubai. 

Why apply for this role?

* This is one of the leading luxury retail brands in the GCC region.

* You'll be working with leaders in their respective fields, building your professional skills

* It's a large progressive company which can offer many opportunities for longer term career development

* The salary is very attractive and they also offer medical cover and flight tickets

* Whilst the company is a strong "bricks and mortar" retailer, this role will allow see you get really involved in their growing ecommerce drive

* Its a role which will give you complete ownership of a range - a really exciting commercial role

* This is great opportunity to take that next step as a Marketing Manager in the fashion industry in Dubai

What the role involves

• Working closely with the Sr. Marketing Manager and the business unit in identifying areas and opportunities that require marketing support to improve the business performance 

• Working with the marcom and media buying agency in developing and implementing campaigns

• Working closely with the Ecommerce team in moderating the creative asset requirements and ensuring necessary digital marketing support for the online campaigns

• Developing and implementing a suitable CRM strategy for the Eyewear division, with an in-depth knowledge and understanding of ‘customer centric’ business approach

• Exploring new and creative ways constantly to drive more traffic to the e-commerce sites

• Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions/activities

• Monitoring and ensuring all the content related to the company's concepts are up to date on all digital platforms (including external mall websites)

• Executing ongoing digital health checks for the Group’s social media, online mediums and conducting internal audit for our channels on a quarterly basis

• Developing monthly social media and CRM calendars as a result of understanding the business expectations and proactively suggesting ideas

• Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns

• Managing and monitoring influencer marketing initiatives regionally

What you'll need to succeed

• MBA/MIB in Marketing/Digital marketing or relevant fields

• Proven Marketing experience of at least 5-7 years, preferably with a Retail or an Advertising agency background, servicing luxury and fashion brands

• Very current and updated in the world of marketing

• Clear understanding of customer centric business approach, strong understanding of CRM best practices

• Working knowledge of Sales Force Marketing Cloud module will be an advantage

• Creative mind with excellent analytical abilities

• Skills and experience in creative content writing

• High proficiency in Microsoft Excel and PowerPoint is a must

• Must be a team player, a lateral thinker and able to work well under pressure

• Possess valid UAE Driving License