Insurance & Financial Services

​​The idea of ‘Parenting Out Loud’ is that dads can be loud and proud, open and transparent, about their caring responsibilities at work.

The campaign launched in April, and you may have seen their takeover of the London Underground, with posters across Euston, Victoria and Waterloo stations.

‘Parenting Out Loud’ involves men:

• Requesting flexible working for childcare reasons

• Being ‘loud and proud’ about taking parental leave

• Coming back from parental leave, blogging about it and telling colleagues how good it was and what they learnt

• Using their out-of-office to talk about childcare responsibilities

• Being honest with line managers when they need to work from home to look after their sick children

During the General Election campaign, now-Prime Minister Keir Starmer was criticised by the Conservative Party for asserting his intention to finish working on Fridays at 6pm, because it’s reserved for family time.

A while before that, Piers Morgan criticised Daniel Craig for wearing a papoose – questioning his masculinity.

Elliott Rae works with organisations, through keynotes, workshops, and consultancy, to help them support working dads.

According to Elliott, during the pandemic lockdowns, one positive thing that happened was men got to spend more time with their children than ever before, due to having to work from home. Many men found this to be a profoundly positive experience, improving their relationships with their children and making them happier and mentally healthier as a result.

Read the full interview with Elliott Rae, Author, Speaker, and Founder of ‘Parenting Out Loud’:

​