Brand Manager

Job description

• Managing the overall responsibility of assigned brands
• Setting the annual brand budgets & developing the business plan
• Achieving the annual sales budgets and planification of what needs to be done towards this objective
• Communicating with the Principals for brand guidelines, ordering stocks, marketing needs, merchandising guidelines, brand training, etc.
• Ordering stock based on sales forecast on a monthly/annual basis
• Managing stock & ensuring an appropriate representation of the brand at the retail stores
• Visiting the retail stores to ensure proper brand visibility and brand guidelines are maintained
• Ensuring the retail sales staff is well trained on the brands
• Effecting brand and staff promotions
• Effecting marketing activities involving social media, print, digital, events & PR for the assigned brands


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